Working with Saleem brought clarity to both my message and my direction. His process goes beyond surface strategy — he listens closely, identifies what matters, and helps translate it into a clear, practical path forward. I came away with confidence in my decisions and how to communicate them.” — Asghar Khan, Founder, Subliminal Music Recordings

This example illustrates how clarifying messaging and tone can improve response and engagement for health-related services. A sleep-focused practitioner approached me for help refining how their services were described and communicated. While their work was effective, the existing messaging was unclear and did not consistently reach the intended audience. The focus of the project was not on treatment or outcomes, but on language: how the service was explained, how expectations were set, and how trust was established through tone. Working from interviews, existing materials, and a review of their outreach, I helped restructure the messaging to: clarify the purpose and scope of the services remove vague or emotionally loaded language emphasize professionalism, safety, and clarity ensure consistency across email and website copy Following the launch of the revised messaging: the first email sequence achieved a 47% open rate referral inquiries increased over the following weeks bookings increased alongside clearer communication The goal of this work was not to influence clinical outcomes, but to help ensure the service was described accurately, responsibly, and in a way prospective clients could understand and trust.

This example shows how clarifying message structure and audience focus can improve engagement and enrollment for educational products. Dr. Anthony Fernando, creator of The Focus Formula, had developed a strong course with clear expertise behind it. However, the existing messaging did not consistently communicate the course’s value or speak to the specific needs of the intended audience. The work focused on refining how the course was described and positioned. This included: clarifying the core promise of the course aligning language with the audience’s real-world challenges simplifying and strengthening key messages ensuring consistency across sales and supporting materials After the revised copy was implemented, the course saw increased enrollments and higher audience engagement. The clearer messaging helped prospective students understand what the course offered and whether it was a good fit, resulting in greater confidence and improved conversions. "Saleem did a fantastic job on this project, and I could not be happier with the end result. If you're looking for a high-quality writer who has a Master's in Psychology, years of commercial writing experience, and a solid understanding of Internet marketing and personal development concepts—Saleem is your man." — Dr. Anthony Fernando

Alan Cardoza, host of Answers for the Family, wanted to expand the reach of his radio show and make its content easier for new audiences to discover. The show featured meaningful conversations and expert interviews, but much of that content wasn’t being found through search. The work focused on improving how the site’s content was structured and described — with attention to search visibility, topic relevance, and long-term discoverability. This included refining existing pages, clarifying key themes, and developing blog content aligned with what listeners were actively searching for. Following my changes: multiple articles reached top-ten search rankings overall website engagement increased subscriber growth accelerated over time The impact of clearer content structure and discoverability was especially visible around major interviews, where interest and listenership increased as content became easier to find and share. The focus throughout was not short-term traffic spikes, but sustainable visibility built on clear, well-structured communication. “We hired Saleem Rana to help us create organic traffic to our website. His Traffic Attraction System has helped our radio show get several Google top ten listings for our major keywords. Many times, our articles would go viral. Using Traffic Tiger services has substantially improved our website traffic and increased our radio show subscribers. When I interviewed James Redfield, the New York Times best-selling author of ‘The Celestine Prophecy’ on his latest book, the final installment in the Celestine series, ‘The Twelfth Insight: The Hour of Decision,’ we generated a tidal wave of listeners.” —Allan Cardoza

When families search for information about therapeutic programs for struggling youth, clarity and tone matter as much as accuracy. Woodbury Reports publishes educational content for parents and professionals navigating complex decisions around adolescent care. While their mission was clear, their existing messaging felt inconsistent. Some pieces were overly clinical, while others lacked a clear throughline that helped readers understand the purpose and relevance of the information. The work focused on refining how information was presented — not changing the message itself, but improving tone, structure, and coherence. Through a series of carefully written press releases, the goal was to make the content feel more accessible, grounded, and trustworthy for a high-stakes audience. Following this work, Woodbury Reports experienced: greater clarity and consistency across published materials increased reader engagement stronger trust signals for families and professionals seeking information The focus throughout was not persuasion, but responsible communication — ensuring that complex, sensitive topics were presented in a way readers could understand and trust. “Saleem Rana has been writing press releases for me for a little over a year. The results have resulted in drastically expanding my exposure on the net and bringing many visitors to my site for parents and professionals working with young people making poor decisions and needing help. I wholeheartedly recommend him for his work.” —Lon Woodbury